Keap Strategy Series
Spotlight on Strategic Follow-up
Dec 6, 7, 8

Hosted by Mychal and Greg from Keap Academy

What to expect from the Keap Strategy Series:
This three-part training series will feature advice and strategies to help any small business (regardless of size, industry, or location) maximize engagement and conversion from their list

12/6 11am Pacific - Session One:
In session one, get a clearer vision of the importance of lead nurture and follow-up in the context of lifecycle marketing, from Keap Co-founder Scott Martineau, as he shares high level advice and strategy for making the most out of the leads you collect.

12/7 9am Pacific - Session Two:
In session two you’ll join a conversation with our expert panel as they share lessons from their real world experience, and proven advice and strategies for designing a follow-up strategy that performs.

12/8 2pm Pacific - Session Three:

And in session three you’ll hear from Keap’s other co-founder, Clate Mask, as he joins our series hosts Myke and Greg to talk about the power of automation and how you can take the ideas from this conversation and put them into action for your business.


This event is for you if:

  • You are looking for ways to optimize conversions within your existing list
  • You are a small business owner or entrepreneur and you know there’s more you could be doing to follow up with your audience
  • You are looking for real-world ideas and strategies that have produced results for other businesses
  • You are interested in high-level concept of the customer journey, and the pivotal role that lead nurture plays in your strategy
  • You’ve ever felt like you have leads slipping between the cracks

What kind of time commitment will this take?
There are three live trainings taking place on December 6th, 7th, and 8th - each session is scheduled for 90 minutes.

That said, we recognize you may want to also reserve time to work on ideas, or implement strategies you learn during these sessions.

So, the more time you can dedicate to this event (attending live, watching the replays, or executing your to-do list), the more value we expect participants to walk away with.
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About the hosts


Mychal has worked across the Keap ecosystem for over 10 years. His work with Keap’s top partners and professor at Infusionsoft University has allowed him to grow businesses for both Keap’s most advanced users, as well as those that are “just getting started” on their small business journey.

Greg is a contributing member of the Keap Academy team and the founder of Monkeypod Marketing. He focuses on empowering entrepreneurs through online training and educational resources. In addition to small business and marketing automation, he loves hiking, traveling, watching basketball, and binging Netflix. And also dogs, he really loves dogs.

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